Takeaways for Advertisers at DMEXCO 2025

DMEXCO 2025 felt different in the best possible way. For us at Vidverto, it was two days of back-to-back meetings, tightly scheduled partner talks, and practical conversations about what actually moves results in 2025: AI in advertising workflows, Connected TV (CTV), and the quality of signals for targeting and measurement.

“I couldn’t attend many sessions — our calendar was fully booked with meetings. Fewer passersby, more focused business. Everyone talked about AI, CTV, and the importance of signal and traffic monitoring.” — Santi M., Vidverto

And even with such a packed schedule, we left DMEXCO with valuable insights we’d like to share. Here’s what made this year unique and the three main themes that stood out across conversations.

What was unique this year?

• A bolder, execution-first tone. The official theme “Be Bold. Move Forward.” captured the mood: less buzz, more delivery.
• Scale & content depth. DMEXCO highlighted 17 stages and 1,000+ speakers — a dense program that many attendees complemented with nonstop partner meetings.
• Quality time over hallway hype. From our side, calendars filled weeks in advance; conversations were sharper: budgets, inventory, measurement, and how to operationalize AI (not just talk about it).

“The value this year came from pre-booked 1:1s. People arrived with specific asks — premium CTV supply, first-party data usage, verification — and wanted to leave with next steps.” — Vidverto team notes

Three big signals from the floor

1) AI goes from concept to cadence

Brands and platforms are shifting from “AI experiments” to embedded AI: creative iteration, campaign pacing, anomaly detection, and predictive optimization woven into daily processes — not side projects. This shift echoed across talks and partner demos. (Theme aligned with official program focus on AI.) 

2) CTV is the growth battleground

Advertisers increasingly want TV-scale reach with digital precision; publishers are productizing premium CTV inventory with clearer packaging and measurement promises. For us, DMEXCO confirmed the appetite for CTV/OTT deals and clean, direct supply paths. (See Vidverto’s CTV/OTT SSP overview.) 

3) Signal quality beats “more data”

With privacy changes and signal loss, the quality and integrity of signals (context, IP-based enrichment, first-party data, clean rooms) matter more than volume. Teams asked how we monitor traffic quality in real time and preserve addressability without third-party cookies. (A central topic across recaps and studies tied to the 2025 theme.) 

Introducing Vidverto DSP & our CTV opportunities

DMEXCO was a strong stage to spotlight our Vidverto DSP — built to help brands reach the right audiences with data-led targeting, real-time bidding, and brand-safe supply — and to expand CTV opportunities with premium, direct inventory.

• Learn more about Vidverto DSP (our 2025 launch note).
• Explore CTV/OTT opportunities with Vidverto.
  
  
• See additional SSP opportunities on vidverto.io.
  
  

Want to talk DSP or CTV? Reach out to Margaryta Taranenko at m.taranenko@vidverto.io — we’ll share packages, inventory maps, and next steps tailored to your goals.