Digital advertising performance depends not only on targeting and audience data but also on the ad formats used. High-impact and rich media ad formats help advertisers capture attention, while publishers improve engagement, viewability and ad revenue without disrupting the user experience.

This guide covers the most effective ad formats across desktop and mobile, including Interstitial, Sticky, Interscroller, Catfish, Full Screen, Half Screen and rewarded formats such as Ad Wall. Each format supports different campaign goals. Below you will learn how these ad formats work, when to use them and how to match each format to campaign objectives, device type and user behavior.

Ad Wall

Ad Wall is a rewarded format that allows users access to locked premium content (such as articles, videos, and tools) in exchange for viewing an ad. For advertisers, its opt-in nature and rich media options help counter banner blindness by driving intentional engagement, resulting in higher attention metrics and stronger brand recall for advertisers, while providing publishers with incremental revenue beyond standard display inventory. 

Demo (Desktop)

Demo (Mobile)

Full Screen

Taking up the entire device screen, Full Screen ads deliver your message with a clear CTA and increased conversion rates. This format captures users' attention by pausing other content, making it ideal for brand launches and high-visibility campaigns.

Demo (Full Screen Video)

Demo (Full Screen Banner)

Sticky 360

The Sticky 360 format delivers continuous ad presence by staying anchored on-screen as users scroll, achieving viewability rates of 95% or higher compared to standard banners. With interactive 360° visuals, video, or motion elements, sticky drives stronger emotional impact — particularly effective for auto, travel, and entertainment niches. 

Demo

Interstitial

Interstitials offer full-screen visibility, optimized for cross-platform delivery, and capture attention during natural breaks in content. This placement consistently delivers 3-5× higher engagement rates compared to standard banners, making it a powerful solution for brand awareness campaigns and product launches.

Demo (desktop)

Demo (mobile)

Other Desktop Rich Media

Catfish Desktop

Catfish Desktop is a sticky footer ad format that provides continuous on-screen visibility while maintaining a seamless browsing experience. Fully programmatic and measurable, it combines persistent presence and proven performance. Supporting rich media, video, and interactive CTAs, this format delivers 2–3× higher CTRs and stronger brand recall than standard banners.

Demo

Corner Big and Corner Small Desktop

Corner Big and Corner Small maintain continuous visibility from a fixed corner placement while preserving a non-intrusive browsing experience. Despite their footprint, these formats remain user-friendly and easy to dismiss, striking the balance between impact and usability.

Demo (Corner Small)

Demo (Corner Big)

Double Corner Desktop

The Double Corner features two synchronized ad units in both screen corners, working together to make cohesive brand storytelling. This dual-placement configuration allows you to display complementary creatives — for example, a brand logo in one corner and a call to action in another.

Demo

Other Mobile Rich Media

Catfish Mobile

Explicitly optimized for dynamic behavior, the Catfish Mobile ad format adapts to any screen size or orientation. These interactive options make it ideal for both performance-driven and awareness campaigns.

Demo

Half Screen Mobile

The Half Screen Mobile ads command attention by filling half the mobile display and create a bold canvas for storytelling. Their interactive features — such as video and swipes — enable brands to deliver step-by-step tutorials or highlight product features in a compelling, easy-to-understand way. Optimized to match the app or site, they deliver a seamless user experience.

Demo

The proper ad formats are crucial for both publishers and advertisers seeking to maximize engagement and revenue while preserving the user experience. 

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For publishers, performance improves when ad formats align with context and mobile-first consumption patterns. Adapting ad units to the platform design helps maintain engagement and achieve better ROI. Meanwhile, regular monitoring of performance metrics and placement optimization ensures steady revenue growth.

For advertisers, it's all about matching the format choice to the campaign objectives at each stage of the funnel. High-visibility options, such as Full Screen, are effective for increasing brand awareness, while interactive opt-in formats, such as Ad Wall or Half Screen Mobile, can drive conversions. Leveraging rich media creatives and ensuring mobile-friendly design further increases engagement. As advertisers use data-driven targeting and continuously measure campaign performance, they refine strategies to achieve better results.

At Vidverto, we successfully integrated all these formats and are ready to boost your campaign effectiveness. Contact us via email: hello@vidverto.io

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