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Let’s Grow Together: Vidverto DSP Launch in Croatia
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On September 11, 2025, Vidverto officially introduced itself to the Croatian AdTech community with a landmark event at Wespa Spaces, Zagreb. The occasion was not only about networking — it was about presenting Vidverto in Croatia for the first time and officially launching the Vidverto Demand-Side Platform (DSP) in the region.
For us, this launch was more than just a presentation: it was the start of building strong, long-term partnerships in Croatia and across the Balkans.
Event Program Highlights
Our launch evening in Zagreb was filled with inspiring moments and meaningful conversations. Guests enjoyed a warm welcome with live music and a relaxed atmosphere, followed by the official presentation of the Vidverto DSP — introduced by our COO Oleksandra Bulygina and presented in the local language by Margaryta Taranenko. The program featured interactive discussions, a Q&A session, prize draws, and plenty of networking over drinks, photos, and good company.
The evening was carefully designed so every participant felt welcome, learned about Vidverto’s solutions, and enjoyed the chance to connect in person.
Why Croatia, Why Now?
We see how quickly the Croatian digital advertising market is evolving — and the numbers really speak for themselves.
In 2024, online media ad revenue in Croatia grew to about €339.9 million, up from €279.4 million in 2023 — and it’s already projected to rise to €373.2 million in 2025 (TradingView). That’s a market jumping more than 21% year-on-year in 2024, with another 9.8% growth expected this year.
When we look at formats, display advertising alone went up by 13.2%, reaching around €73 million (iPROM). This shows a clear shift of budgets into more visual and engaging formats like video and banners.
And the long-term trend is even stronger: by 2029, nearly 77% of all ad spending in Croatia is forecast to be digital (Trade.gov).
For advertisers, this means more competition for audience attention and a higher demand for transparency and measurable results. For publishers, it’s a chance to capture bigger budgets — if they can offer premium inventory and strong performance.
This growth makes Croatia the perfect market for a platform like Vidverto DSP — which delivers transparency, measurable performance, and access to premium inventory across video, display, and CTV formats.
“Croatia’s AdTech market is shifting fast toward programmatic, video, and CTV, with advertisers demanding transparency and measurable results. Publishers, meanwhile, want stronger monetization tools and access to global demand. With Vidverto DSP and our local presence in Zagreb, we’re here to connect both sides and help the market grow sustainably.”
— Margaryta Taranenko, Regional Manager, Vidverto
Our Commitment in the Balkans
The Zagreb launch is only the first step. We’re here to stay, and we are committed to becoming a long-term partner to Croatian advertisers, publishers, and agencies.
To strengthen our presence, Vidverto now has a local manager in Zagreb — Margaryta Taranenko. She will be available for meetings, strategy discussions, and ongoing support, as well as representing Vidverto at industry events like DMEXCO.
Explore Vidverto DSP
At the heart of our expansion is the Vidverto DSP — designed to give advertisers flexibility, transparency, and premium results while connecting directly with global demand.
If you’d like to explore how Vidverto DSP can boost your advertising impact in Croatia and across the Balkans, connect with our Sales Director for the region, Margaryta Taranenko, based in Zagreb.
Conclusion
The “Let’s Grow Together” event in Zagreb was our official debut in Croatia and the starting point of Vidverto’s journey in the Balkans. We’re grateful to everyone who joined us, shared their insights, and celebrated this milestone with us.
Together, let’s shape the future of AdTech in Croatia and beyond.
✨ Vidverto — Born to be Viewable. Let’s to Grow Together.
